by Jim Beiller


What I love most about the html language is that it's so forgiving, you can make mistakes and it still works! This can also lead to problems though with many webmasters creating sites that just don't work for everyone, and if your website is your business this could be a problem. Here's a quick rundown on the most important aspects.

Navigation is the most important part of any site because when surfers can't find what they want fast they tend to go elsewhere. So make sure you navigation uses clear fonts and colors that are easy to read, not everyone will be looking for the same thing when they land so make it easy for them.

Consistency is something that does take time to implement when you're designing but it's important. Most surfers will notice even small differences like using different font types on different pages. If you're trying to build customer confidence in your site you need to look professional.

Many webmasters make the miss-take of going overboard with applications like flash or silverlight. You have to remember that some people find flash sites very hard to use because they are so different. Also keep in mind that search engines cant read flash sites.

It still amazes me that some webmasters only test their site in their own web browser! The fact is that there's more browsers than ever now and each has quite a high percentage of use, so download them all and get testing!

You also want to spend some time designing your content as so many webmasters just lump in huge amounts of text because its all they have. You never want to create a content page without at least some sort of graphic or video to make it engaging, people on the net get bored very easily.

So that's my quick rundown on the main web-design factors you should be looking out for. Remember that when you try new things you need to get feedback from real people to see if it's working or not.




About the Author: