Custom Search
Landing page design- Addressing your Audience
Bad landing page design sticks out like a sore thumb on people's websites.
When making one for the first time, it can be hard to get down all basics of a landing page.
When you focus on too many details, it is easy to lose track and create something that is badly proportioned. This is even more of a problem if you don't know the principles.
When making an effective landing page, people stick to the principles below as they are the standard for what a landing page compelling.
1. Tell them the perks, not just the Features
You cannot expect to win them over with just your status. You need to satisfy your audience's desires and answer their questions of "What will I gain?".
Don't do anything without first making clear what it is about your product that they want, how will you make their lives easier?
The reader won't add it all together by himself, You need to do it for him. State the relation between what the product does, and how it will simplify their lives.
The degree at which you do this will define the effectiveness of your landing page design, compared to another.
2.Optimize Scanability
People browsing online are not looking to get into a deep reading session. They are probably jumping around from one website to the other.
You need to make the reasons for them to stay, clear, and fast! Otherwise they will not think twice about getting off your page and onto another.
Make sure that you organize your content so that everything is simple and to-the-point, and easily picked up on.
3. Scroll down
What are your products more important edges?
You need to vigorously introduce your product's top resources right away, these are the first things that people will want to see.
If your asking them to buy something, or leave their contact information, the battle is winning them over as quickly as you can, and interesting them in reading a more detailed elaboration of your claims.
4.Keep them focused
Your landing page design needs to be free of any distractions that could be counter-productive to your cause.
Focus on one thing and don't give them the chance to stray of the course to which your landing page design is leading them.
Stick to one goal and limit their options so that everything points in the direction of you custom landing page's ultimate mission.
5. Getting them to Act
This is what will make you your money. It all comes down to the CTA button to get them on-board. You've got a good product, you've established why it's a good product, now its time to let them find their own way. Right?
This is the most important part of any landing page. The Call-to-action is the final step of the process. You've won them over, they want the product, now they are going to find a way to buy it, right?
You can't leave it up to them. Your job is to hold their hand all the way through the entire process and tell them exactly what to do, while they are still inspired by your awesome sales copy.
If you don't act fast, they will soon realize that, perhaps buying your product is not as much of a good idea as your landing page design had them thinking. This is the last thing you want, which is why you need to deliver your call to action as boldly as you can, while your prospects are still interested.
You don't want this to happen, as it would be counter-productive to all the effort that you've put into your landing page design. Tell them what to do, and don't waste time, or you risk losing out to a competitor who gets it right the first time.
6.The new frontier
If you haven't noticed, smart phones are starting to replace computer's as far as some people are concerned.
You need to take this into account and make your landing page design easily maneuvered via smart phone.
Keep this in mind so that you can prepare and not miss out on these possibilities.
You need to keep up with these needs if you do not want to miss out on the opportunity.
When making one for the first time, it can be hard to get down all basics of a landing page.
When you focus on too many details, it is easy to lose track and create something that is badly proportioned. This is even more of a problem if you don't know the principles.
When making an effective landing page, people stick to the principles below as they are the standard for what a landing page compelling.
1. Tell them the perks, not just the Features
You cannot expect to win them over with just your status. You need to satisfy your audience's desires and answer their questions of "What will I gain?".
Don't do anything without first making clear what it is about your product that they want, how will you make their lives easier?
The reader won't add it all together by himself, You need to do it for him. State the relation between what the product does, and how it will simplify their lives.
The degree at which you do this will define the effectiveness of your landing page design, compared to another.
2.Optimize Scanability
People browsing online are not looking to get into a deep reading session. They are probably jumping around from one website to the other.
You need to make the reasons for them to stay, clear, and fast! Otherwise they will not think twice about getting off your page and onto another.
Make sure that you organize your content so that everything is simple and to-the-point, and easily picked up on.
3. Scroll down
What are your products more important edges?
You need to vigorously introduce your product's top resources right away, these are the first things that people will want to see.
If your asking them to buy something, or leave their contact information, the battle is winning them over as quickly as you can, and interesting them in reading a more detailed elaboration of your claims.
4.Keep them focused
Your landing page design needs to be free of any distractions that could be counter-productive to your cause.
Focus on one thing and don't give them the chance to stray of the course to which your landing page design is leading them.
Stick to one goal and limit their options so that everything points in the direction of you custom landing page's ultimate mission.
5. Getting them to Act
This is what will make you your money. It all comes down to the CTA button to get them on-board. You've got a good product, you've established why it's a good product, now its time to let them find their own way. Right?
This is the most important part of any landing page. The Call-to-action is the final step of the process. You've won them over, they want the product, now they are going to find a way to buy it, right?
You can't leave it up to them. Your job is to hold their hand all the way through the entire process and tell them exactly what to do, while they are still inspired by your awesome sales copy.
If you don't act fast, they will soon realize that, perhaps buying your product is not as much of a good idea as your landing page design had them thinking. This is the last thing you want, which is why you need to deliver your call to action as boldly as you can, while your prospects are still interested.
You don't want this to happen, as it would be counter-productive to all the effort that you've put into your landing page design. Tell them what to do, and don't waste time, or you risk losing out to a competitor who gets it right the first time.
6.The new frontier
If you haven't noticed, smart phones are starting to replace computer's as far as some people are concerned.
You need to take this into account and make your landing page design easily maneuvered via smart phone.
Keep this in mind so that you can prepare and not miss out on these possibilities.
You need to keep up with these needs if you do not want to miss out on the opportunity.
About the Author:
Ivan Andrianko is a recognized expert in the field of Web design. Get your Custom landing page today! Double YOUR CONVERSIONS or DOUBLE YOUR MONEY BACK!